Stories
Keeping it local
Why building the brand closer to home matters, and the independent bars and venues where you can enjoy a glass right now.
La Femme est Magique might be an award winning French rosé, but building the brand closer to home has always felt important to us.
Being completely family run, we know what goes into building an independent business. The passion, the long days, the decisions nobody else sees and, particularly in the current climate, the determination it takes to keep showing up and making it work.
It's one of the reasons we've always loved working with other independent and family-run businesses.
When we started introducing La Femme est Magique to the on-trade, we deliberately began with places we already knew and loved. The bars, restaurants and venues we'd genuinely choose to spend our own time in. Places with personality, great people behind them and a real connection to their local community.
Because for us, it's about more than simply getting our wine onto another wine list.
There's something incredibly special about walking into a local bar and seeing a bottle of La Femme est Magique behind it. Even better, seeing a table of people sharing one.
We created La Femme est Magique around the idea of confidence, connection and fun, a wine made for the moments that bring people together. And independent venues are responsible for so many of those moments.
So while we have big ambitions for La Femme est Magique, we're equally proud of what's happening right on our doorstep.
Where to find us
You can currently enjoy La Femme est Magique at:
And this is only the beginning.
If you run a bar, restaurant, hotel or independent venue and think La Femme est Magique would feel at home on your wine list, we'd love to hear from you.
Here's to keeping it local and raising a glass to the brilliant independents around us. 🍷